If you're shipping comics via the mail, always assume that someone is going to play soccer with it along the way. Nothing bothers me more than someone who ships a comic book to me without properly protecting it for the trip. Then, they try to blame the postal service for its condition. All it takes is a piece or two of sturdy cardboard to keep the comic at arrival in the same condition it was in when it left your house.
My opinion is that the person shipping the comic is responsible for it arriving safely to the purchaser. Do everything in your ability to protect that comic. If you do not, don't plan on having a return customer. As with any business, online or otherwise, your success is greatly influenced by regular customers coming back for more. It is far easier (and cheaper) to sell things to a returning customer than it is to get a new customer to make a purchase. How well you package your comics for shipment can make your online business a success!
Packing items that make you a serious seller:
- bag and board the comic - this should be a no-brainer, but I'm always amazed when I receive a comic in the mail that's just a loose comic floating in a manila envelope.
- sturdy cardboard - make sure it's rigid and not easily bended.
- bubble wrap - not always necessary, but helpful.